What is a Planogram

A planogram is a blueprint of where products should be placed on retail outlet shelves / displays.

Retail planograms can look basic, but often have taken much thought, and are often produced on expensive space management software, such as Intactix or Spaceman.

The software commonly stores the width, depth and height of each product and the sku, along with an electronically stored visual picture of the product. The software user can then automatically create a planogram by dragging then dropping products on different shelves, whilst estimating stock holding of the shelves and optimising restocking time.

The Software can further automate the process of calculating the product range of the entire category, before the layout is produced. This is usually when the category manager or buyer decides on the range / space allocation of different sections within their category eg confectionery, toletries, beverages etc giving due consideration to sales, margin, depth of distribution and sector choice, to maximise sales in line with the retail outlets marketing objectives.



See the retail software page.

Visual Merchandising

They can be designed on computer in color, to helps the retailer understand how the colours will work together during the planning stage of the merchandising layout.

Stock considerations

Not only do layouts have to look good, the stock on the shelf has to be correct, especially for Fast Moving Consumer Goods FMCG's as the merchandising layout's aims is to maximise stock holding. There no point having less stock of a high selling item than a low. It may quickly run out of stock, to lose the retailer sales.

The ideal situation is that every item on the shelf runs out at the same time. These stock issues are important when merchandising a range of products.